Hi, I’m Gabrielle Pritchard
A Fractional Chief Marketing Officer to give your business the boost it needs.
I’m an award winning global Marketing and Customer Success leader who’s helped build brands big and small for over 25 years, across New Zealand, Australia, UK and North America.
Commercially minded, creative and collaborative, I’m known for making a tangible cultural impact.
Get full strength expertise part time, part cost
From challenger brands to household names
Whether it’s scaling for international markets, transforming teams and operations or making your marketing more meaningful, I’m by your side delivering what’s needed and delivering it fast.
As well as your expert CMO, I bring expertise in sales, customer experience and journey development, customer success, and operations.
Plus, I can tap into my diverse and skilled network to access other specialists, or amp up the firepower, depending on your need.
Make the big shifts you need, fast.
Services
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What's great about your product or service, how you go to market, who you go after, and why they should care.
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Considered customer experience strategy, across marketing, sales and customer success
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Setting up with the right tools, tech, people and processes to scale.
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Guidance, support and structure for your team
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When you need strategic support and breadth of experience around your board table
FULL STRENGTH CMO
Subject Matter Expert x Strategic Leadership - Cost of a Full Time Employee = Fractional Leader
“Gabrielle has taken our marketing to another level. She set us up for faster growth with her strategic thinking and pragmatic approach…
She’s been the marketing leadership we needed with global growth ambitions.”
TESSA DOUGLAS, DIRECTOR OF BUSINESS GROWTH, THE BACK ROOM
Fresh eyes and concentrated expertise
I believe engaging a fractional expert is the best option for businesses in need of big change. It provides domain expertise (whether that’s product, sales, finance etc) and leadership experience, minus the full time FTE costs.
I’ve always been a variety-seeker and I like work where I can make a difference quickly, so it’s a great model for me too. The Marketing Association asked for my perspective on fractional work, you can read about it here.
Get familiar with fractional
A fractional expert can be the best deal for your business when you’re in need of big change. You get the benefit of full strength expertise for part of the time and part of the cost.
Typically, you engage an expert like me for one to two days per week for a set period anywhere from at least three months and more, or to see through a specific project or big shift in your business.
Unlike a typical consultant it’s not about handing over a strategy and walking away, but working with you to deliver the results you seek (although strategy is a vital part of it).
You want an expert who’s the right fit for you and your team. That’s why I offer a discovery call so that we can check each other out before making a commitment. It’s all Q&A, no obligation.